Research Type: Customer journey evaluation
Research Method: User testing observation + Qualitative data analysis + Insights report
Goal: Test user journey for improvements
Background
Client: FinTech
User: Business professionals (Scandinavian Market)
Test out new prototypes of B2B finance marketplace
Research Method
User testing observation
Qualitative data analysis
Insights report
Research Impact
Help the product team scope understand usability problems & users' feedback toward the prototypes
Confidential insights