Research Type: Exploratory UXR
Research Method: Interview data analysis + Insights report & Research Plan
Goal: Explore new product concepts and demonstrate their viability and value
Challenge
Secure product development funding in 4 weeks
Don't know where to start the design
Need to show the product design and its value & viability
Research Plan
Stakeholders interviews
Secondary Research
In-depth interviews with customers & target audience
Design sprint & prototyping
Research Impact
Help the product team scope the project better and prepare desired evidence to apply for funding
Effective pedagogies/ practices for autistic children can inspire ideas for product features and have a high potential to ensure the learning efficacy of the product
Identify which social/emotional skills the product team should focus on to bring the most value to the target audience.
Explore Girls' Ideas about Soccer
Research Background
Target audience: US teenage girls
Research method: unmoderated interview & qualitative interview data analysis
Research Impact
Provide insights into US girls' toward soccer for the product design team
Confidential insights