Research Type: Evaluative UXR & Market research
Research Method: Interview data analysis + Insights report
Goal: Understand target customers' opinions and validate new products' value propositions
Backgrounds
New product launch
Improve customer satisfaction
Align new products with customers' needs
Clients: Logistics & Supply Chain Company; Medical Product Company; Manufacturer Company; Bioscience Company
Markets: China, UK, EU
Research Method
In-depth interviews with customers & target audience
Qualitative data analysis
Insight reporting
Research Impact
Identify strengths & weakness of the proposed value proposition
Improve new products' value proposition and make it closer to target customers' needs.